NP Rank:
Chipotle Restaurant Founder Steve Ells' Mexican Grill on Oprah
Perhaps the most famous Chipotle restaurant chain in the world was founded by Steve Ells in 1993 and now the founder of the Chipotle Mexican Grill is speaking on Oprah with Michael Pollan and Alicia Silverstone about how to eat healthy and why the Chipotle Mexican Grill is so successful.
The Chipotle Mexican Grill first opened up at 1644 East Evans Avenue in Denver and served giant burritos for a decent price. Founder Steve Ells wanted to open more chains and so he did.
"When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants," Ells offers as his company perspective. "Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more."
The Chipotle restaurant now has hundreds of chains, and a new one is opening up in London soon.
Steve Ells has unique plan though - to create a healthy way of eating fast food and to in turn change the way America eats fast food. You can currently use the Chipotle nutritional information calculator to see how many calories your Chipotle meal contains.
Most Recommended Comment
Crowd Power
-
Amy Judd
Vancouver, Canada







Most RecentMost Recommended Comments (6)
at 19:51 on January 27th, 2010
It's a fast food chain but it has brought more people into eating Tex-Mex style food.
- Sign In or Join to post comments
Vegaia (not verified)at 09:11 on January 28th, 2010
Here's why Alicia Silverstone turned vegan! Check out this informative and inspiring video.veganvideo.org/
- Sign In or Join to post comments
Dexter (not verified)at 10:34 on February 21st, 2010
where can chipotle mexican grill be found internationally ? they are now starting to move out of US region and starting to expand to uk and then europe ? can it be found in any parts of asia ?
- Sign In or Join to post comments
Britt August (not verified)at 05:55 on March 22nd, 2010
I visited one of your locations last night (Severna Park Md). It was very good. I see from the information on your cups that you are traveling the green route. As I was eating my burrito I said to my wife, " I bet there is a way they could recycle the aluminum foil that the burrito's are wrapped in". This would futher your green efforts. Just a thought.
- Sign In or Join to post comments
Olaricsa (not verified)at 08:55 on April 6th, 2010
hello and good moring i went on the chipotle home page and i counldnt find a number for comments and/or concerns i would like to be heard if you can e mail me please thank you, Olaricsa
- Sign In or Join to post comments
d ped (not verified)at 19:46 on April 12th, 2010
Dear Steve Ells, It is a shame that Chipotle with such fanfare promotes its product under the superficial banner of "food with integrity." Superficial because it can not even offer its own employees a decent and respectable work environment. At least in my area, employees are hired, knowing that they will not complain. This means that they are either illegal workers, do not know much English and/or people who seem that they wouldn't know their rights as workers in the US. Managers rule with threats, humiliation and falsification of work hours. The first time HR was notified the reply was, "Is this the only thing that happened?" What followed was disrespect, scorn and harassment. Personal safety became an issue and when it was simply to blatant for HR to ignore, they had the employee change stores. The difference at the new store was simply less concern about personal safety but more subjugation to extreme disrespect and humiliation. The employees were called "idiots," among many other things, and some were forced to scrub the floor boards while there was a line of customers going out the door, all to the smug satisfaction of the manager and supervisor who further ridiculed and smirked at the employee scrubbing away with tears running out of her eyes never imagining this is what it means to work in the US. It was unbearable and there was no recourse because when HR was called again the reply this time was, "I really don't know what else to do." Trying to contact someone higher up such as Mr. Phil P. resulted in nothing, not even a professional "we will try and resolve the issue." He is obviously too important to be concerned with such trivial matters and so referred the matter back to the level where they didn't know what to do and, obviously, could care less. They weren't used to someone complaining because that is not what you do if you want to keep your job. This is from the mouth of several other employees who were and are afraid to speak up even though they stand serving customers for eight hours without being able to drink water or take a break and later are told to change their hours to reflect that they started working at a later time than what they actually did and that if they want to eat something they can do it off the clock after work. Integrity? Despicable cowards that cover up their own mess, ruining other peoples' lives so that they can feel better about themselves and inflate their own pompous sense of self-worth as they direct their little fiefdoms. Customers have no idea and your management team, like Mr. Phil P. obviously wants to keep it that way, at the expense of those that toil in your little stores, making you money.