Chipotle Restaurant Founder Steve Ells' Mexican Grill on Oprah
Perhaps the most famous Chipotle restaurant chain in the world was founded by Steve Ells in 1993 and now the founder of the Chipotle Mexican Grill is speaking on Oprah with Michael Pollan and Alicia Silverstone about how to eat healthy and why the Chipotle Mexican Grill is so successful.
The Chipotle Mexican Grill first opened up at 1644 East Evans Avenue in Denver and served giant burritos for a decent price. Founder Steve Ells wanted to open more chains and so he did.
"When I created Chipotle in 1993, I had a very simple idea: Offer a simple menu of great food prepared fresh each day, using many of the same cooking techniques as gourmet restaurants," Ells offers as his company perspective. "Then serve the food quickly, in a cool atmosphere. It was food that I wanted, and thought others would like too. We've never strayed from that original idea. The critics raved and customers began lining up at my tiny burrito joint. Since then, we've opened a few more."
The Chipotle restaurant now has hundreds of chains, and a new one is opening up in London soon.
Steve Ells has unique plan though - to create a healthy way of eating fast food and to in turn change the way America eats fast food. You can currently use the Chipotle nutritional information calculator to see how many calories your Chipotle meal contains.