CosmoGirl Magazine to Close
The subscriber base will be folded into fellow Hearst title Seventeen. Editor in chief Susan Schulz will be "staying on at Hearst to work on special projects," according to a company statement, and publisher Vicki Wellington will become the publisher of the new Food Network magazine, which appeared in the form of a test issue this month.
The company declined to comment on how many other employees would be affected -- the masthead lists 41 on the editorial side, two on the Web site, and about 33 on the business side -- but said all would have an opportunity to interview within the company.
Through October, CosmoGirl had 527 ad pages, down 15.5 percent from last year. (By contrast, Seventeen had 693 pages in that period, down 8.8 percent, and Teen Vogue had 919 pages, down 5.9 percent.) Newsstand was off 18 percent in the first half of the year, to an average of 302,800, and the total circulation was 1.4 million.
Teen rags aren't the only magazines who are suffering in revenue, but ad sales and young readership base within this particular genre have been falling sharply, sparking the cancellation of print issues. The only magazine exempt from this trend is Teen Vogue, likely kept afloat by its inclusion on popular "reality" TV show The Hills.
Laura McEwen, the publisher of Teen Vogue, said in an e-mail message that “the vitality of Teen Vogue magazine remains consistent. Our share of market for advertising continues to grow, and we will be raising the rate base from 950,000 to 1 million in 2009.”