Eco-fashion Handbags "Ecoist" partner with Coke (pls no normal handbags)

From "post-consumer and industrial waste" comes durable, funky accessories reportedly worn by celebrities such as Lindsay Lohan, Cameron Diaz and Petra Nemcova.

One self-described eco-fashion label, Ecoist, has partnered with Coca-Cola, Luna Bar and Aveda to create handbags made from misprinted and discontinued packaging.

"We tap into that source of waste because it is reliable, and unfortunately, it's abundant," Ecoist co-founder Jonathan Marcoschamer said. "We believe that for the next few years, there's going to be a significant amount."