Eve Relaunches Fetish Clothing Line - For the Third Time

by Terri Potratz | November 6, 2008 at 03:08 pm

1966 views | 1 Recommendation | 0 comments

Eve is re-launching her Fetish clothing line of contemporary and street wear clothing - for the third time. Previous incarnations of Fetish were deemed too "junior" for the popular hip-hop / rap artist and her heart wasn't quite in it. But that's all changed, as Eve has committed herself to having more design input and creating pieces she herself would wear.

"You know what they say, third time's the charm. And I believe it - it's my favorite number," she says.

This time she has partnered with Chris Laurita, president and CEO of Fetish/Signature Apparel Group, for a strong collection of skinny jeans, soft burnout T-shirts, sweatshirts and sequined party dresses. There's also an impressive selection of buttery soft leather jackets including a ruffle-back vest in beet red and steel gray.

"This is stuff I really have in my closet. The first two times I supported it, but I didn't really want to wear it," she giggles. "And this time around it feels good when I see other people in it. Or if my friends are like, 'Let me get that jacket.'"

The collection is available online exclusively at DrJays.com, just in time for the holiday season:

The upcoming holiday collection features chic, premium quality pieces in black, java, maracan blue, eggnog, and a fuchsia pink that really pops. Props to the design team for paying close attention to details and creating silhouettes that compliment the female body.

Each item is a representation of Eve’s diva style and Eve herself has said she’d wear all of it. From the sexy fashion tops and jackets to the great fitting jeans, Fetish has a lot of sass and style and it’s definitely a brand to look out for.