Fashion on a Budget: The Art of 'Recession Dressing'
Be prepared for an influx of budget shopping and thrifty style tips in the coming months as the fashion industry scrambles to deal with a global economic crisis. Style mavens will, for the most part, have to learn how to look great for less and insiders predict this will spur an onslaught of budget shopping. But a Newsweek writer takes it a step further and muses that after this initial downsizing, real attitudes will begin to shift as people realize that identity and sense of self should be grounded in more than the gross consumption of fashionable and overpriced brand-names.
The crisis may even offer the opportunity to redefine our core values: saving more, investing long term versus immediate yield and prioritizing sustainability. When people come around to absorbing these lessons, they'd be wise to include a re-examination of their aesthetics as well. In place of the perpetual pursuit of a hotter body, an unlined face, a fancy car and a logo-laden outfit that announces one's socioeconomic profile from 50 feet away, people might begin to ground themselves in a more authentic appearance, one that echoes the truth of who they are, instead of projecting the semblance of who they wish they could be.
The writer imagines a possible future where people will adapt to the economic state of the world by adopting genuine and authentic style. It is clear that impending recessions have already affected the fashion industry as a whole; magazines are closing, retailers are slashing prices to encourage spending, and orders are down for the next Spring/Summer 09 season collections. As fashion-lovers start tightening their purse strings, will we see a surge of self-confidence and authenticity as well?