Four Loko Banned: New Jersey's Ramapo College Bans Four Loko
Ramapo College in New Jersey Has Banned Four Loko After Students Had to be Hospitalized Last Month
The college president has now seen fit to ban the drink and he wants colleges all across the United States to do the same.
"There's no redeeming social purpose to be served by having the beverage," President Peter Mercer told The Associated Press on Monday.
It comes in a variety of flavors including Four Loko Cranberry Lemonade, Four Loko Watermelon, and Four Loko Brazilian Berry, and it is proving to be quite popular among young people that not only want to get their jolt of caffeine but also get drunk faster.
The beverage has already caused some controversy in Delaware, when Revered William Rocky Brown referred to the drink as 'legalized liquid cocaine'. He said that the drink is fueling the violence in the state and says it makes young people black out.
"These products have higher levels of alcohol content in them, higher levels of caffeine in them," said Steven Schmidt, a spokesman for the National Alcohol Beverage Control Association. "There's a lot of concern about whether combining these two is a good idea."
President Mercer told the Associated Press that he wants to push New Jersey lawmakers to pass a bill by Mary Pat Angelini, that would see the drinks banned from the state.
In Michigan, regulators have launched a review of the drink's labels, as all must show the percentage of alcohol and the percent of the stimulant. Other states have already restricted access to the drinks and the federal Food and Drug Administration is looking into whether the drinks are indeed safe.
Ramapo's Mercer announced the campus ban, which took effect Oct. 1, after 23 intoxicated students were hospitalized over the span of a few weeks - some after drinking Four Loko. Mercer said that's more hospitalizations than the college usually sees at the start of the school year.