The Gap: New Logo - The Gap Re-Brands With New Helvetica Font
The Gap's New Logo Draws Criticism In Blogs And Twitter
San Francisco based retail giant, The Gap, has a new logo replacing the old iconic Navy color with white serif font.
The new Gap logo features a Helvetica typeface with a small blue square in the corner.
Changing the look and feel of a brand is never an easy thing and often companies deal with barbs flung at them from critics in the blogs and on Twitter.
The Gap's new logo is no exception. So here is a quick round of quotes and comments about the new Gap logo from design and branding critics.
Comments About new Gap Logo: Creative Intuition
I’ve seen high school design students do better. The gradient of the logo really cheapens the overall identity and it lacks any sort of strength or visual interest. The font says nothing, well it does say something… boring.
Comments About New Gap Logo: Sitepoint
To say the logo is a little bland may be understating things. The navy square looks like it was thrown on at the last minute, possibly to keep some kind of connection to the old logo? It appears to be a major step backwards and I can’t understand why they changed it.
Comments About The New Gap Logo: Fashion Copious
Poor thing. I feel sad for this company, who can't seem to make it's way out of the 90's.
This new Gap logo, ironically, belongs more to financial institution than a clothing retailer.