Japan holds adult diaper fashion show
chowdawg | September 29, 2008 at 09:11 amby
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Japan has one of the world’s most rapidly aging societies, and the fashion show More than 20% of the population is over 65, and the country is forecast to have the globe’s largest number of centenarians—1 million—by 2050, the U.N. says.
“Diapers are something that people don’t want to look at,” said Kiyoko Hamada of the Aging Lifestyle Research Center, a leading organizer of the show. “But if you make them attractive, then people can learn about them more easily,” she said.
The Nikkei, Japan’s leading business newspaper, conducted a survey this week that showed sales of adult diapers have more than doubled over the past decade, reaching an estimated 52.5 billion yen this year.
This all means that there is a booming business for diapers and that companies are intent on ensuring that the diaper image is revamped a little.
While that’s good news for manufacturers, the fashion show Thursday showed there’s still a lot of uneasiness in Japan about this sometimes unseemly side of aging.
Like many events in Japan, the show was heavy on detailed information, showing how certain types of diapers suit the bedridden, such as models that can be wrapped around the midsection. Pants-like slip-on diapers, on the other hand, are more suitable for active oldsters.
“A lot of people make mistakes when choosing diapers,” said Hamada. “We can make it so people no longer feel uneasy about taking care of old people.”
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