JS Roundhouse Adidas: Are These Sneakers Racist?
Adidas Limited-Edition JS Roundhouse Mids: Complete with Ankle Shackles
It's not enough that Adidas is launching a pair of shoes that look like they're from mid-90s Nickelodeon. No, they also have to have bright orange ankle shackles. Adidas introduces the JS Roundhouse Mids, designed by Jeremy Scott, with the following text: "Got a sneaker game so hot you lock your kicks to your ankles?"
Okay, so the timing here isn't great. The JS Roundhouse Mids were posted on June 14, and Juneteenth is on June 19. Releasing a sneaker that evokes imagery from slavery was ill-advised at best; breathtakingly stupid at worst.
The blowback on Adidas' Facebook page is both vehement and predictable. Not everybody commenting is angry or offended, but enough of them are for Adidas to get the general public reaction; that is, if anyone at Adidas is even paying attention. Arguably that hasn't been the case so far, or a pair of shoes with orange ankle shackles would never have seen the light of day in the first place.
We don't really think that either Jeremy Scott or Adidas was intending any sort of racial comment here, but this is yet another example of a boardroom decision that was never run through a common-sense filter. Seriously, those are some fugly shoes. Nobody over the age of seven can hope to get away with them.
These are surely best suited for Double Dare. If you're lacing these up, you're probably about to take the physical challenge.
Update: Adidas has pulled the JS Roundhouse Mids, which doesn't come as much of a surprise.