Julia Roberts designs t-shirt for AIDS with Giorgio Armani

by jessica.lam | September 28, 2008 at 02:00 pm
765 views | 4 Recommendations | 2 comments


Julia Roberts has returned to work with Italian fashion designer Giorgio Armani to raise money for the fight against AIDS in Africa, designing a T-shirt to be sold under the "Red" label.

Under the scheme -- the brain-child of U2 rock star Bono and Bobby Shriver, the nephew of former U.S. President John F. Kennedy -- manufacturers channel a portion of the profits from "Red"-branded goods to the fund.

Money raised from events and product sales tied to the label have raised more than $110 million since it began in 2006, according to a statement from Giorgio Armani.

The T-shirt designed by Roberts will go on sale in September both online and at Emporio Armani stores worldwide, a spokeswoman for the fashion designer said.

Available for men and women, the T-shirt will also have her signature inside.

It is the second time that Roberts has worked with Armani for the "Red" label. The first time saw her use the same idea of the tree for a leather bracelet.

Armani also sells clothing, accessories, eyewear, watches, fragrances and jewelry under the "Red" label, offering 40 percent of the gross profit margin on sales to the fund.

In part PR, in part good work, I am on the fence on whether or not I like the idea of celebrities using their fame to endorse projects. What are your opinions?


recommend This comment thread is now closed
rumana husain
rumana husain
flagged this story as Good Stuff

at 09:05 on September 29th, 2008

jessica.lam, I like this story. It's good stuff.

Criticom
Criticom
flagged this story as Good Stuff

at 06:08 on October 4th, 2008

jessica.lam, I like this story. It's good stuff.

This story was created over 3 months ago, the comment thread is now closed.

What is NowPublic?

NowPublic lets people work together to cover news events around the world.

Find out more

Crowd Power

rumana husain
First Flagged at 9:05 AM, Sep 29, 2008 by rumana husain
These members have powered this story:

Most Recommended Stories in Style

 

closeSign in to NowPublic

is reporting from