Justin Timberlake's Label William Rast Hits the Runway at NYFW

Justin Timberlake, named this week as one of the 10 Most Stylish Men in America, by GQ magazine, is one of four creative talents behind the label, along with his best friend from school days, Trace Ayala, the Swedish designer, Johan Lindeberg and Lindeberg’s Italian wife, Marcella.

The name of the brand comes from Timberlake and Ayala’s grandfathers and in less than two years it has come to represent a realistic, tough-chic style of dressing which is energetic, powerful and as far removed from girlie fashion as it is possible to get.

For next autumn/winter, the mood was black, studded, fringed and beaded, mixed with distressed, aged and bleached-out ‘dirty denim’ in a variety of indigo washes from, dark to grey.

The models wore minimal make-up and their hair was loose and casual, as if they had just taken off motorbike helmets and shaken it into place.

Best were the jetbead fringed waistcoats, the studded and riveted skinny jeans and the sleeveless T-shirts and see-through, black chiffon shirts, with curved, padded shoulders. Fringed moccasins and cowboy boots, along with feather ties and embellishments, added a hint of Santa Fe, as did a fantastic, black blanket-poncho with black beaded shoulders.