Justin Timberlake's Label William Rast Hits the Runway at NYFW
Upon accessing the website of William Rast, I was not at all surprised to see Justin Timberlake himself starring in a film-like cameo on the site's introductory splash page. Quel surprise! If there's one thing the world needs less of, it's new fashion lines springing up daily; even less than that, "celebrity" fashion lines.
The clothes themselves are not completely wretched -- I would even possibly sport this knit sleeveless sweater, but the fact remains: If Timerlake's name were not attached to the label, would it garner much attention at all?
A Telegraph article describes William Rast as "...a hard-edged, rock ‘n’ rolling label which combines America’s denim heritage, biker culture and hints of the Wild West."
Justin Timberlake, named this week as one of the 10 Most Stylish Men in America, by GQ magazine, is one of four creative talents behind the label, along with his best friend from school days, Trace Ayala, the Swedish designer, Johan Lindeberg and Lindeberg’s Italian wife, Marcella.
The name of the brand comes from Timberlake and Ayala’s grandfathers and in less than two years it has come to represent a realistic, tough-chic style of dressing which is energetic, powerful and as far removed from girlie fashion as it is possible to get.
For next autumn/winter, the mood was black, studded, fringed and beaded, mixed with distressed, aged and bleached-out ‘dirty denim’ in a variety of indigo washes from, dark to grey.
The models wore minimal make-up and their hair was loose and casual, as if they had just taken off motorbike helmets and shaken it into place.
Best were the jetbead fringed waistcoats, the studded and riveted skinny jeans and the sleeveless T-shirts and see-through, black chiffon shirts, with curved, padded shoulders. Fringed moccasins and cowboy boots, along with feather ties and embellishments, added a hint of Santa Fe, as did a fantastic, black blanket-poncho with black beaded shoulders.
It was my understanding that people need to actually learn the art and theory behind designing clothing, that dressing well does not necessarily make one qualified to dress others. I have heard it takes a lot of money to start up a clothing line and that is definitely something Timberlake does possess. On the other hand, his clothing, just like his music, is probably best left for others to create.