Lodnon 2102 Oimplycs: Not a Typo, but an Economic Protest
Lodnon 2102 Oimplycs: Pushing Back Against Olympic Sponsor Takeover
The Olympics is only marginally about sports. Primarily the event serves as a money-spinner for its major sponsors, as a major city is temporarily transformed into a walled garden in which they can play, free from serious competition.
If you need a breath of fresh air, check out the Lodnon 2102 Oimplycs, a culture-jamming response to the official London 2012 Games in which you can participate. For the most part, London's streets will belong to Coca-Cola, McDonald's, Adidas, and British Airways, but pockets of resistance have emerged. Your eyes and ears have been bought and paid for, but that does not mean that you must buy what the sponsors are selling.
- Social Media Scoreboard: Olympic Sponsors (Somewhat meaningless when you have a city at your disposal.)
If you run out of wine, make sure to wear Puma trainers to your local Oddbins: those wearing or carrying alternatives to the London 2012 sponsors will receive a discount.
The Lodnon Oimplycs logo: interlocked squares. Far more pleasing to the eye than the abstract-porn of the London 2012 logo.
(via Boing Boing)