Marmageddon: Marmite Shortage Brings New Zealand to Its Knees
New Zealand Faces Marmageddon
They call it Marmageddon. New Zealand is facing a nationwide shortage of Marmite. Due to earthquake damage sustained by Sanitarium's Christchurch factory, Kiwi supermarket shelves have run out of Marmite.
Now the yeast spread is being traded on the black market.
Prime Minister John Key put his foot in it by suggesting that Kiwis start eating Vegemite instead. New Zealanders are refusing to purchase the Australian Marmite alternative, though, as this photo shows.
With Marmite scarce as, those fortunate enough to have some Marmite left are advised to spread it over toast... to make it last. Sanitarium swears that this isnt' a marketing stunt, but the company is definitely reaping the benefits of the increased exposure. Still, that exposure is only useful if customers can actually go to the store and buy Marmite.
Don't freak. We will be back soon!
However, what of Australia's supply of Marmite? While Vegemite is king in Oz, there are alternatives available, and those alternatives always exist in surplus... because Australians favor Vegemite above all other pretenders to the breakfast throne.
Will John Key have to take hat in hand and ask Australia for a yeast-extract bailout? Will expat Kiwis step up and send their own personal Marmite stashes back to the homeland?