Style

Matthew Williamson for H&M: Summer 2009 Collection Launches

by Blaine Metzgar | May 14, 2009 at 11:16 am

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Brit designer Matthew Williamson launched his new line for men and women in H&M today, May 14.

His collection for H&M marks the Gucci creative director's first venture into menswear and follows his knack for ethnic-inspired and often avant-garde contemporary fashion.

Matthew Williamson's haute hippie look is splashing through H&M with a kaleidoscope of the strong color and ethnic influences the British designer is known for. It's a collection that will have you booking a sunny getaway as an excuse for picking up the clothes and accessories.

The first installment of Williamson's collaboration with the fast-fashion chain -- a selection of women's apparel -- went into H&M stores two weeks ago. The second round, which will land in more than 1,600 H&M stores starting Thursday, includes women's, men's, swimwear and accessories, marking the first time Williamson has tried his hand at menswear. Despite his penchant for hot pink and bold prints, he's created a wearable men's line that could work for preppies and pop-star wannabes alike.

The first installation of the collection hit select stores on April 23 and makes it way into 1,600 of the frugal fashion Mecca's stores on May, 14.

On trend with the Spring-Summer '09 luxury brands that paraded down the various runways of New York, Milan, Paris, and Lodon, Williamson's recession appeasing line incorporates poppy colors and breezy-yet-structured pieces with a kitschy world-traveller edge.

The collection suggests that the wearer's passport is chock-full of stamps from around the globe, even if they can't afford to truly jet set.