Matthew Williamson Signs on for next H&M Designer Collaboration
British designer Matthew Williamson will be next to join the ranks of Rei Kawakubo of Comme des Garcons, Stella McCartney and Viktor & Rolf when he designs a collaborative capsule collection for H&M, slated to arrive in stores Spring 2009. An extensive summer collection will follow within weeks after the spring arrivals, which will contain Williamson's first venture into menswear.
The Williamson ‘signing’ follows hot on the heels of H&M’s most recent, ‘cheap-chic’ fashion coup, the unprecedented collaboration with Rei Kawakubo of Comme des Garcons, which premiered in stores earlier this month.
Williamson, who in addition to masterminding his own label recently stepped down from a three-year stint as creative director of the Florentine luxury brand, Emilio Pucci, is the second British designer to be lured by the mass market appeal of H&M.
Williamson is renowned for his gratituous use of colour and prints, and caters to such celebrities as Keira Knightley, Kate Hudson, Gwyneth Paltrow and Kylie Minogue. He will be the ninth designer to join the H&M Designer Collaborations initiative since it began in 2002.
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