SCHÖN! MAGAZINE

Quote from the editors letter:
Nineteen74.com has seized a moment; we’ve simply
compiled an array of ideas and talent into a truly magnificent
online publication. There’s no denying that Schön! will force
you through a deep magical rapture, whilst arousing your
senses like an optical rollercoaster. Throughout this journey
be prepared for some creative whiplash that will really blow
your mind.
Our very first issue is packed with super-fabulous fashion
spreads from all over the world. We want to project the
creative talent and aesthetic styles from little stars and
unrecognised places. This feature also plays on the theme
and notion of ‘Sexy’ and what it means to us. They say it’s
a physical or an emotional trait that’s neither pretty nor
ugly, but it can represent one’s style; maybe it’s something
that we can’t perceive such as one’s attitude, confidence or
passion. However, just like Schön!, sexy can be described as
‘less is more’ and if it were to be depicted through pictures,
this is what it would look like.