Stila and Mattel Team Up for Barbie Cosmetics Line

by Terri Potratz | January 12, 2009 at 10:28 am

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For her 50th anniversary, Barbie is not only getting a brand new pair of Christian Louboutin pumps and a fashion show at Mercedes-Benz Fashion Week, but her very own cosmetics line.

Stila and Mattel are teaming up to launch the Barbie beauty collection at New York Fashion Week, and will begin selling the limited edition line at Sephora in February. The Barbie Anniversary fashion show at Bryant Park will celebrate the doll's 50-year history with a look through the past, and renowned designers have signed on to deliver Barbie-inspired pieces from various decades for the runway event.

The collection features four Decades of Beauty cans, each $40, with a booklet inside describing the beauty and fashion wardrobes for each doll. The first, #1 Ponytail Doll, celebrates the first Barbie, launched in 1959. It includes a red lipstick called Ponytail, a liquid eyeliner and a three-pan paper-wrapped compact with two eye shadows and a cheek color. Malibu Barbie, which highlights the doll of the same name that launched in 1971, has a pale pink Lip Glaze called Malibu, a black mascara and a compact with two eye shadows and a bronzer. Foxy Doll, which depicts the African-American Barbie launched in 1980, includes a Lip Glaze called Foxy, mascara and a compact with two eye shadows and a cheek color. The final offering, Jewel Doll, is based on the 2000 Barbie of the same name and includes a bright pink Lip Glaze called Jewel, a Multi-Effect Mascara and a compact with two eye shadows and a cheek color.

Charlotte Tilbury is on board as the show's lead makeup artist.

A previous Mattel partnership with MAC cosmetics proved to be incredibly successful for both parties back in 2007; more than $9 million in retail sales were reportedly generated as a result of that collaboration, with many items selling out on the first day of release. Mattel has moved on to Stila in order to keep their collaborations fresh and innovative.