Target Launches Designer Collaborations with Alexander McQueen
Beginning in March 2009, Target will launch their new Designer Collaborations initiative with a collection designed by Alexander McQueen. The collaboration initiative, similar to the H&M campaigns which have seen collaborations with world-class designers such as Karl Lagerfeld, Stella McCartney, and Viktor & Rolf, will make top designers affordable for the average consumer.
Alexander McQueen is the first on deck and will design a version of his McQ collection called McQ Alexander McQueen for Target. The collection will have rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics. Designer Initiative is a separate program from Target's Go International, which focuses on young or emerging designers. Target said additional Designer Collections will be announced in the future. Each collection will be available in stores for a limited time.