Viktor & Rolf Premieres Spring 2009 Online
Viktor & Rolf have broken the tradition of high fashion and moved their runway to the virtual world: the designers premiered their Spring 2009 collection online and made it available for everyone anyone to see. The designers timed the online runway show to coincide with Paris Fashion Week, which is currently taking place, although they decided not to do a live show much to the astonishment of the fashion industry.
This season Viktor Horsting and Rolf Snoeren unveiled their new collection in an online-only fashion show, which you can watch here from the front row that is your place of work. The online-only format is a product of the "transition to new ownership by Renzo Rosso’s Only the Brave Srl," WWD reported a couple of weeks ago. But here's the important question: Does it prove Cathy Horyn was right about real, live fashion shows being obsolete in the age of the Internet? Well, this enabled the designers to do a number of things live shows don't, like use only one model — Shalom Harlow — who magically appears on the runway three times at once. And we can see detail shots of the shoes and clothes in a way one couldn't even from the front row of a live show.
But there are a lot of problems with this method, too. First, the look book isn't going online until October 6, so getting images of the show for blog posts like this requires tedious screen-grabbing, which probably leads to less runway images from the show going up in cyberspace than if the photo wires were there to photograph them. Also, nothing compares to seeing clothes in person.
I think this is a really cool idea, will save designers a ton of money should they choose to opt out of life fashion shows, and makes the line more accessible to both media and consumers.