Subliminal Advertising With A PWC/PWH Twist :: Symblogogy

And you thought this digital … phone connection (hyperlink) stuff would never catch up with you.

Fujitsu has been working on a way (whitepaper PDF released July 2005) by which printed materials like advertisements, articles and other printed communications could lend themselves to be more effective and connected at the same time.

In a process called Steganography, Fujitsu has perfected a method whereby a reference barcode or QR Code can be embedded in a photo or other printed article and the reader of this printed material would be able to take a photo with his cellphone camera and instantly be connected (via physical world connection or hyperlink - PWC or PWH) to a website for additional information.

A hidden latent image is placed within the printed material that the human eye cannot see but the camera could pick-up and decode for additional functionality.

Excerpts from BBC NEWS - Hiding messages in plain sight