Sunny D's New Slogan, "not half as bad for children as it is for fish"

Around 8,000 litres of concentrate used to make the drink leaked into a watercourse on Wednesday morning, turning the river bright yellow. Dozens of fish were found floating on the surface, poisoned by the lurid mixture. The spill of 'sub-standard' juice was a category one pollution incident, the most serious kind, according to the Environment Agency.

The juice drink's name was changed and a marketing campaign launched after criticism from nutritionists, who claim it contains unhealthy levels of sugar and additives.