Super Bowl or Valentine' Day, which is more important?

This just in: According to a poll conducted by a Colorado brewery, many men consider the Super Bowl more important than Valentine's Day.

A survey of 2,558 men 21 or older showed that 44% put more time and energy into making Super Bowl plans than Valentine's Day plans.

Perhaps this is the reason: Almost 35% of those surveyed said their male friends were their ideal Super Bowl companions — with 24% saying they didn't need any companion, other than an ice-cold beer.

And 30% said they would rather see their favorite team win the Super Bowl than win a date with a supermodel.

This sobering glimpse into the darker crevices of the male psyche has been brought to you by Coors Light.