Sylvania's NASCAR sponsorship shining (Boston Herald)

By David Exum Sunday, August 13, 2006 T hree years after becoming the title sponsor for the New Hampshire International Speedway’s annual NASCAR Nextel Cup event, Danvers-based Osram Sylvania says it’s found the perfect partnership. Sylvania executives say the Sylvania 300 has had a tremendous impact on the lighting manufacturer’s ability to promote products. “NASCAR is America’s fastest growing spectator sport and we want to be part of that,” Sylvania ...