Symbology Development Growth Gets MSM Attention :: Symblogogy

Yes, that’s right, the Main Stream Media (MSM) here in North America is finally taking notice that cellphones and symbologies make good bedfellows (New York Times – “New Bar Codes Can Talk With Your Cellphone” – April,1 2007).

Ok, so they think, improperly so, that all symbologies are “Bar Codes” but the concept is clear – camera enabled cellphones are NOT phones with cameras … they are imagers with a way to link oneself with information either in the phone itself with decoding software, or to the internet via an automated software hyperlink function.

Again, all of this functionality is available now and has been a staple in the cellphone users world in Japan, Korea, The Philippines, and in many places throughout Europe.

As with anything else, the question comes down “monetization” … in other words, how do businesses make money through this proposition while giving the consumer what it wants?

Also, there are many types of symbologies, each designed to achieve a desired effect for the user of the program that is tied to the symbology that the phone is scanning.

Excerpts from The New York Times -

New Bar Codes Can Talk With Your Cellphone