Attack of the Killer Viral Marketing Campaigns!

Can anyone save us from this mnemonic plague?Everyone and their dog wants to get in on the buzzy world of the fleetingly buzz-worthy viral marketing campaign phenomenon, but one fact has been consistently...

NowPublic@SXSW2008: Jane McGonigal (ARG Designer) - Keynote

SXSWi 2008 - Keynote: Jane McGonigalJane McGonigal is one of the foremost thought leaders in ARGs and is currently a senior researcher at the Institute for the Future. Her excellent keynote at SXSW explores the...