Tag: Advertising
5 Things Google Really Doesn't Want You to Know
Google can make you or break you and according to their own data, 7 out of 10 are broken. This isn't because Google doesn't work - it does. You'd better believe it, but like anything else, you have to...
NBC, ABC and CBS to tone down 'upfront' advertisi...
The networks are still having a tough time as viewership remains down after the writer's strike, and the sluggish economy is making advertisers hesitant to spend."TV lineup presentations to advertisers are being scaled back because of the sluggish economy and lingering...
UAE real estate boom good for local media includi...
Even Abu Dhabi’s new newspaper The National is well placed to pick up on the boom in real estate advertising. This week the Cityscape 2008 show hits the capital amid a blaze of publicity.
Uh Oh, Here Comes The Cellphone Spam
Please. God. No."If you thought spam on your computer was a bother, brace yourself for round two: spammers want to find you on your cellphone. Cellphones have become consumers’ most personal technological...
Flogos: No more single-prop powered flying
Proving once again that either porn or marketing leads the way in innovative communication, a company called Flogos is providing an alternative to the old-school airplane-towed advertisement..."We've all heard of...
Mobile advertising - walk the talk
Many people are writing about mobile advertising- who's getting it right, who will win and what the forecasts for 20XX will be - but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between...
Weekly Radio Spin: The Pentagon Pundits' Progenitor
Listen to this week's edition of the "Weekly Radio Spin," the Center for Media and Democracy's audio report on the stories behind the news. This week, we look at the Pentagon's pundits, a stealth campaign on...
Release: Len Brody at Digital Hollywood, LA
If you're going to Digital Hollywood next week be sure to say hello to NowPublic co-founder, Len Brody. He'll be on an interesting panel." Personalized Mobile is becoming the new broadband, perhaps even...
The geography of power - how communication has be...
A fascinating article appeared in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT...
NBC Universal To Create Programs Around Products
This kind of product placement is a long way from having a strategically-placed can of Coke on a kitchen table in a sitcom.This is the kind of product placement where the can of Coke is the star of its own sitcom....
Inconvienent Scams: For the Environmentally Naive
OpinionBarry Artiste, Now Public ContributorCertainly Corporate Advertisement Scammers everywhere jumping on the environmental bandwagon to flog everything from Toilet Paper to Air fresheners, really begin to all...
Google App Engine: Cashing in on the user data
"Google's announcement of its App Engine has naturally generated a lot of buzz, as well as some fear, uncertainty, and doubt. There is the concern that Google will corral even more user data via its App Engine, becoming a kind of 21st century data and advertising baron, as...
Yahoo and AOL are close to merging
Two of the biggest sites on the Internet are closer than ever to a merge, which would mean Microsoft is out of the loop."Yahoo Inc. and Time Warner Inc.'s AOL are closing in on a deal to combine their Internet...
Abolish Absolut, From This World, Absolutely :: M...
""This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility [ed. with an English Headline for the banner copy?]," said a statement identified as being...
It's a Bird...no it's a Plane...no it's a Giant C...
Keep Britain Tidy has dumped an enormous 30ft high giant cigarette on Trafalgar Square in London today. This is part of their major anti-litter campaign targeting the people who drop their butts on the...
