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First Lady Produces Ho-Hum Results for Magazines
Putting a photo of First Lady Michelle Obama on its cover doesn't hurt a general-interest magazine, according to a brief in Advertising Age, the journal of the advertising industry. The numbers suggest, however,...
‘Circular Logic’ Works on Racetrack, Not in Detroit
In Bristol, Charlotte, Daytona Beach and other places where NASCAR® is king, it makes sense for people to go around in circles — or, more accurately, ovals — en route to achieving success. That kind of... As ad spending falls, agencies trim jobs - 145 employees of BBDO Detroit lose...
The dream merchants too are feeling the heat of global economic downturn, as consumers go into a save for the troubles ahead mode and trim their expenses, a direct impact is seen on advertising expenditure and cutting flab in advertising agencies. "NEW YORK: Madison Avenue is...
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