As ad spending falls, agencies trim jobs - 145 employees of BBDO Detroit lose...

The dream merchants too are feeling the heat of global economic downturn, as consumers go into a save for the troubles ahead mode and trim their expenses, a direct impact is seen on advertising expenditure and cutting flab in advertising agencies. "NEW YORK: Madison Avenue is...

Will consumers & marketers circumvent media companies?

Media companies are now being bypassed as marketers go directly to their audiences through sites like Google and Yahoo:"in this 3 Minute Ad Age report, Ad Age editor Jonah Bloom predicts media companies will have a rough time in 2008 as marketers bypass them with more...