Truemors
Stop eating Genetically Modified Foods immediately doctors say
The American Academy of Environmental Medicine (AAEM) today released its position paper on Genetically Modified foods stating that “GM foods pose a serious health risk” and calling for a moratorium on GM... 
Cigarette Machines, Tobacco Displays to be Banned in Scotland
In an effort to curb child smoking in Scotland, cigarette vending machines and tobacco displays in shops will be banned under proposed legislation. Retailers would also have to partake in a registration... 
Are ferry passengers concerned about brand image?
From Off Radar NewsLast week I was in France sampling the services of relatively new French operator LD Lines on its Portsmouth-Le Havre route and its brand new Dover-Boulogne run. LD Lines is owned by well known French shipowner Louis Dreyfus Armateurs and also operates... 
Blackwater is now 'Xe'
"RALEIGH, N.C. - Blackwater Worldwide is abandoning its tarnished brand name. Blackwater officials said Friday its family of two dozen business will now operate under the name Xe (zee), pronounced like the letter "z." The decision comes as part of an ongoing rebranding... 
American Apparel and Dov Charney Face a New Lawsuit
American Apparel is at the heart of yet another lawsuit - this time, surprisingly, a man is filing the claim. It may not be another sexual harassment suit directed at the company's founder and CEO, Dov Charney,...
created by Terri Potratz | 51 wks ago | updated 50 wks ago
883 views | 4 recommendations | 4 comments
883 views | 4 recommendations | 4 comments
Christina Aguilera To Design for Topshop?
Singer Christina Aguilera is rumoured to be the newest addition to the Topshop design team, as she may develop her very own fashion range for the UK retailer. Philip Green, Topshop's owner, has reportedly...
created by Terri Potratz | 51 wks ago | updated 51 wks ago
295 views | 2 recommendations | 3 comments
295 views | 2 recommendations | 3 comments
Conde Nast Launches 'Love,' UK Luxury Magazine
Conde Nast will launch a new biannual magazine in the UK called 'Love,' which will focus on luxury fashion and art. The inaugural March issue will hit newsstands on February 19, 2009."The UK arm of Conde...
created by Terri Potratz | 1 year ago | updated 51 wks ago
3627 views | 1 recommendation | 3 comments
3627 views | 1 recommendation | 3 comments
Worm uses familiar brands to lure people
Worm uses familiar brands to lure people Posted by Robert Vamosi Ho-ho-ho. This isn't an offer for a real coupon book from McDonald's. It's a new mass-mailing e-mail...
What's a Brand Worth?
Condensed analysis of Intel's Brand-awareness strategy (Intel Inside) leading up to the launch of the Pentium processor in 1993 online here -- What's a Brand Worth? Intel Brand Equity 1990-1994. By the end of 1994 Intel had executed the strategy sucessfully which lead to a...
Strictly Come Dancing John Sergeant had Double the Votes of Other Contestants
BBC faced more controversy this weekend as "Dancing Pig" John Sergeant danced his last waltz with professional dance partner, Siberian, Kristina Rihanoff with 11m viewers. Amidst accusations that Sergeant... 
Running a Charity? Make Sure it is Recognised and Remembered
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Zanesville Times Recorder
"DMV Corp. celebrated 40 years Nov. 1. Founding the business as the DMV Contact Lens Co. in 1968, Dr. Dennis England developed and manufactured the DMV brand of contact lens remover. Being a contact lens pioneer,... 
Ad Age on the destruction of the McCain brand
"Country second. Political expediency first. Strategic rigor about 18th. My friends, what a terrible campaign. "That is how Ad Age Magazine - the bible of the advertising world - begins an article that truly... 
Tokyo Fashion Overview
"Introduction For much of the last 50 years, since the modern fashion industry developed, cities like New York, Paris, London, and Milan have all been centers of new trends, fashions, and brands that have...
Staphylococcus Bacterial Toxin May Be in Recalled Smoked Meat
Want a case of pneumonia? It seems that every day we are hearing about a recall of food products here in Canada. I don't know if the food supply is becoming increasingly compromised or the vigilance... 
created by Barbara McPherson | 1 year ago | updated 1 year ago
1149 views | 34 recommendations | 4 comments
1149 views | 34 recommendations | 4 comments
