Worm uses familiar brands to lure people

Worm uses familiar brands to lure people Posted by Robert Vamosi Ho-ho-ho. This isn't an offer for a real coupon book from McDonald's. It's a new mass-mailing e-mail...

What's a Brand Worth?

Condensed analysis of Intel's Brand-awareness strategy (Intel Inside) leading up to the launch of the Pentium processor in 1993 online here -- What's a Brand Worth? Intel Brand Equity 1990-1994. By the end of 1994 Intel had executed the strategy sucessfully which lead to a...

Running a Charity? Make Sure it is Recognised and Remembered

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Tokyo Fashion Overview

"Introduction For much of the last 50 years, since the modern fashion industry developed, cities like New York, Paris, London, and Milan have all been centers of new trends, fashions, and brands that have...

Tokidoki "Sometimes" a BIG Deal

"Tokidoki "Sometimes" a BIG Deal 11 12 2007 Tokidoki. In Japanese it means sometimes. But for one Simone Legno, Tokidoki would take on a whole new meaning. One to be shared around the globe. A believer in the Tokidoki...

Remember remember Ross, Brand and the 5th of November

With the US Elections taking the limelight, it's good to know the Brits are still celebrating Guy Fawkes night, in the way the know how, by burning everything including effigies of disgraced celebrities, Ross and Brand who have seemed to slip from public view at the moment,...

Clamour grows for BBC to act over Russell Brand radio insults

Some prank phone calls made by BBC presenters Russel Brand and Jonathan Ross have become a major issue in the UK, dominating the 24-hour networks today. When a high-profile guest cancelled on the show, Brand and Ross left him messages on his voicemail on air harassing him,...

McCain Sharply Criticizes Bush's Policies as 'Abuse of Power'

"In his most forceful effort yet to distance himself from President Bush, John McCain slammed the current administration's policies and chastised Bush for increasing the debt burden for future generations, failing to fund expanding Medicare and abusing executive powers. In...