Beer? No, it is non-alcoholic

"Beer? No, it is “non-alcoholic” Yesterday I mentioned that I was surprised to see this can on the shelf of a shopping mall. When I got closer I realised it is not the beer but a “non-alcoholic” drink. I am not sure why they make it. In India alcohol and tombacco ads...

Jim Belanger Named Senior Vice President of Franchise Development for Yakety ...

" Jim Belanger Named Senior Vice President of Franchise Development for Yakety Yak and Play N Trade Industry Veteran to Lead Market Expansion 1/31/2007 - Newport Beach, CA: NEWS RELEASE FOR IMMEDIATE RELEASE Contact: Pat Harriman Yakety Yak and Play N...

Nokia in global below-the-line review ahead of repositioning

Below the line marketing is growing rapidly. This form of advertising is when it is targeted at individuals using demographic information. If you have received a personalised direct mail piece, that has information that is unnervingly focussed, then you are experiencing below...

Marketers discover new ways to capture consumers

Fed up with traditional advertising methods? Maybe you are developing brand loyalty for products that are not even being advertised in the traditional sense.This article looks at the shift in methods being used to make you part of the 'Brand Family'"The way that you are being...

YouTube and Wikipedia storm to top brand ranking

LONDON (Reuters) - Internet firm Google has again pipped Apple to the top spot in a global brand ranking that also sees YouTube and Wikipedia debut in the top five, a survey showed on Friday. The annual survey by online branding magazine brandchannel.com often throws up...

Publish yourself in 10 steps

"Having your own site is now a children’s play. Moreover, you can build your own brand online, by buying a domain name which represents you. There are a few steps to follow in order to create your presence on Internet:"

Top Ten Bra Fitting Tips

"What's the first thing you do when you get home? If you find yourself taking off your bra before kicking off your shoes, then it's time to look for something more comfortable. Your bra size is very likely to vary over time. It’s obvious enough when you’re pregnant or...

Equality Fruitcake: An Everyman’s Christmas… Treat

"I tend to look at certain brands in terms of a product hierarchy. In the realm of food items, there are first the premium brand-name goods, then the stuff the Soviet communists ate, and then there’s Equality. I’m naturally suspicious of any food that lists eggs...

Branded

"Despite being a Government of Canada webpage, the PM's page could easily be confused with the Conservative Party Homepage Since the message is the same."