ReTail's LongTail

There's a very interesting analysis of the longtailification of the retail world in today's Ad Age.  According to Al Ries:"The predictions of Chris Anderson, author of The Long Tail, seem to be coming true: "The future of business is selling less of more." In other...

NIKE, Inc. Reaches Agreement to Acquire Umbro

""Umbro is a brand with a powerful heritage and deep experience in the world's most popular sport and the world's biggest football market," said Nike, Inc. President and CEO Mark Parker. "With its close links to The Football Association and the England team, Umbro's future is...

LeBron V shoe launches in Shanghai

"Nike is China's leading athletic brand, representing about a third of the market and significantly ahead of the nearest competitor. Nike leads the market in basketball and football (soccer) -- the two most popular sports among Chinese youth. Nike athletes such as Kobe Bryant...

This is what the kids are into

I recently and reluctantly moved out of the 18-35 demographic so my media habits don't count in the latest research but if you want to know what tomorrow's leaders (commercially and culturally) are doing, here is some good data:"YORK, Pa. (AdAge.com) -- They love Apple, shop...

Just in Time comes to the Web

People on a mission want to save time. If you know what you want, you just go to  [put the name of your favorite search tool in here] and enter your descriptors. If I wanted some Minnetonka moccassins, I'd type that into Google. Hit the return key, and your shopping trip...

Fairline tops £100m orders

"LUXURY yacht maker Fairline Boats has advance orders of more than £100m for the first time in the company's history. The firm, based in Oundle and Corby, has confirmed business is booming at its Northamptonshire, UK,  factory as the autumn boat show season...

E. Coli Found In US Lettuce Brand, Triggers Dole Lettuce Recall

"A bag of Dole's Hearts Delight salad mix sold at a store in Canada, tested positive for E. coli triggering a recall in at least nine states. Neither Canadian health officials nor Dole Food Co. have received reports of anyone getting sick from the product, despite...

College Credits for Watching YouTube

This is funny:"Someone at Pitzer College let Alexandra Juhasz, a media studies professor, start a course on YouTube. In the class, students work mostly online, watching YouTube content, posting comments, and are encouraged to post their own video clips. The course will...

Mastering Search Engine Marketing & Online Brand Protection: A Must-Read Whit...

"Marketing and brand protection are inseparable bedfellows due to the fact that consumers are now key participants in interactive media--this affects brand reputation and loyalty, and greatly influences the actions of prospects, customers, partners, investors, creditors, etc."