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Kenyan Products a Global Success Story
The East African nation of Kenya has become synonymous with high-quality agricultural products, and offers lessons for other countries across the South. The country has been able to combine innovation in new... West African Chocolate Success Story
A Ghanaian chocolate company has become a big success in the United Kingdom and shown how it is possible to develop and market a high-quality product grown in West Africa. While the chocolate bars are ... U.S Equity Firm Invests Millions In Marley Brands
Bob Marley's family and Hilco Consumer Capital, a private equity firm that invests in retail brands, are preparing a major push to license the late reggae legend's likeness, trademarks and themes for apparel, food...
created by reggaewire | 2 years ago | updated 2 years ago
241 views | 20 recommendations | 7 comments
241 views | 20 recommendations | 7 comments
Many Britons to enter 2009 with no jobs
As US recession spreads all over, UK would see its unemployment figures increase. This time, car maker Aston Martin announced a reduction of 600 jobs. "Halfords will also slash 250 jobs " "Food and soap...US automakers still putting out crap.
Opinion It looks like the American auto makers better start spending more on quality control (and quality employees) and less on TV ads that tell consumers how good their cars and trucks are. I guess Obama... Children bullied by their schoolmates for wearing 'wrong brand'
Pupils who wear 'cheap' logos are labelled 'geeks' and become the brunt of name-calling. These pressure will intensify for young people."Children are so heavily influenced by brands that they bully or shun...
created by renovatio | 3 years ago | updated 3 years ago
3616 views | 22 recommendations | 41 comments
3616 views | 22 recommendations | 41 comments
EBay Wins Lengthy Trademark Battle Against Tiffany
Previous article written about eBay paying $61 million to Fashion Companies over sales of fake Good can be read here.With the recent courtroom defeat of eBay, there is finally a reason for them to celebrate as...
created by JeffHuang | 3 years ago | updated 3 years ago
1081 views | 10 recommendations | 9 comments
1081 views | 10 recommendations | 9 comments
Olympic Competition: Ambush Marketers vs Sponsors
An Olympic match is already taking place before the Beijing Games actually start.This time, it's between ambush marketers and actual Olympic sponsors. Hooligans, the dreaded villains at sporting events, are... EBay fined millions for allowing fakes
That's a hard one. How can you spot a fake on EBay? Any ideas? Apparently sellers of such fakes use photos of the real thing in their ads. How can EBay even spot a fake? Is it their responsibility? The court...Bloggers’ Influence on Consumers Continues to Rise
"Forrester Research highlights the growing importance of bloggers in influencing consumer behavior in a new report advising businesses on How to Connect With Bloggers. Forrester analyst Peter Kim notes that “Marketers no longer dismiss blogs as irrelevant ramblings of...Vodka now Britons' favourite spirit
Britons are deserting their old favourites and embracing new drinking habits. Vodka sales have gone up in Britain. " Sales of vodka are on the increase, knocking Scotch off the top spot as Britons' favourite...News Corp's MySpace Launch Global Redesign
"NEW YORK (Reuters) - News Corp's MySpace plans to launch a global redesign next week in an attempt to widen its demographic and boost user engagement on the site, the social networking site said on Friday. In...Actor Rupert Everett brands British soldiers 'pathetic, whining wimps'
Rupert Everett, never far out of trouble, takes a swing at Britain's wartime soldiers. Perhaps he's confusing his movie lot experiences as an actor portraying a soldier as the same thing as being a soldier.Until...Best Buy enters Europe with Carphone retail deal
Best Buy, the world's biggest electronics retailer, is set to take on Europe. They are paying $2.1 billion for half of Britain's Carphone Warehouse chain to break into the European consumer market."The deal...Trading Standards Investigating Price Fixing
The British equivalent of trading standards, The Office Of Fair Trade is investigating allegations of price fixing "About 100 leading household brands, including PG Tips, Coca-Cola and Aquafresh, are at the centre...NowPublic on Facebook
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