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Children bullied by their schoolmates for wearing 'wrong brand'
Pupils who wear 'cheap' logos are labelled 'geeks' and become the brunt of name-calling. These pressure will intensify for young people."Children are so heavily influenced by brands that they bully or shun classmates... EBay Wins Lengthy Trademark Battle Against Tiffany
Previous article written about eBay paying $61 million to Fashion Companies over sales of fake Good can be read here.With the recent courtroom defeat of eBay, there is finally a reason for them to celebrate as they... Olympic Competition: Ambush Marketers vs Sponsors
An Olympic match is already taking place before the Beijing Games actually start.This time, it's between ambush marketers and actual Olympic sponsors. Hooligans, the dreaded villains at sporting events, are quickly... EBay fined millions for allowing fakes
That's a hard one. How can you spot a fake on EBay? Any ideas? Apparently sellers of such fakes use photos of the real thing in their ads. How can EBay even spot a fake? Is it their responsibility? The court...Bloggers’ Influence on Consumers Continues to Rise
"Forrester Research highlights the growing importance of bloggers in influencing consumer behavior in a new report advising businesses on How to Connect With Bloggers. Forrester analyst Peter Kim notes that “Marketers no longer dismiss blogs as irrelevant ramblings of...Vodka now Britons' favourite spirit
Britons are deserting their old favourites and embracing new drinking habits. Vodka sales have gone up in Britain. " Sales of vodka are on the increase, knocking Scotch off the top spot as Britons' favourite spirit,...News Corp's MySpace Launch Global Redesign
"NEW YORK (Reuters) - News Corp's MySpace plans to launch a global redesign next week in an attempt to widen its demographic and boost user engagement on the site, the social networking site said on Friday. In what...Actor Rupert Everett brands British soldiers 'pathetic, whining wimps'
Rupert Everett, never far out of trouble, takes a swing at Britain's wartime soldiers. Perhaps he's confusing his movie lot experiences as an actor portraying a soldier as the same thing as being a soldier.Until this... Best Buy enters Europe with Carphone retail deal
Best Buy, the world's biggest electronics retailer, is set to take on Europe. They are paying $2.1 billion for half of Britain's Carphone Warehouse chain to break into the European consumer market."The deal creates a... Trading Standards Investigating Price Fixing
The British equivalent of trading standards, The Office Of Fair Trade is investigating allegations of price fixing "About 100 leading household brands, including PG Tips, Coca-Cola and Aquafresh, are at the centre of...Bands or Brands? The Future of 'Independent' Corporate Radio
Wired poses a similar question to one I've been asking a lot lately, will the future of independent entertainment be completely reliant on big-branded corporate products and projects in order to survive?"Who would...Birkin buyer says he cracked the code for Hermes "it" bag
I think that Birkin bags are somewhat ugly in appearance, but they represent something else in the world of fashion and celebrity - they represent status. If you have a Birkin hanging on your arm, you are considered...What Wine Choice Says About Your Date!
What interesting insights into your Dates potential as a life partner." What Your Wine Choice Says About You Looking for clues about your date's potential? Look no further than...Yet Another Hierarchical Officious Oracle...A $44 Billion Name?
What's behind a name? Sometimes a mouthful! We buy products and services daily. Some have straightforward names like Cabot butter, others are baked in brainstorming sessions, the result of customer surveys or were penned by so-called branding specialists....Speed Racer: Coming Soon to a Happy Meal Near You
Joel Silver, most known for less-family-friendly fare such as The Matrix (also with the Wachowski Brothers), is getting his crack at merchandise tie-in Nirvana with the upcoming Speed Racer.Tie-in merchandise...
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