SuperBowl Ads 2012 – Part I

Well the big game is now done and gone, the prizes have been awarded (BTW, sweet ride Mr. Manning) and poor Tim Brady must forced to contemplate his fate whilst staring at the reflection of his supermodel wife in...

Loving (& hating) Alec Baldwin

I don’t really know what to make of Alec Baldwin. Arguably, when it comes to his public pronouncements he is one of the most annoyingly offensive, jerk-like and consistently rude celebrities on the planet....

J.C. Penney: New Sexist Ad with Phoebe Cates

J.C. Penney Can't Stay Away from Sexist Commercials First J.C. Penney brought us the sexist "too pretty for homework" t-shirt. Now they have a commercial using a bikini-clad (and teenage) Phoebe Cates to sell...

Divorcing Reality: J-Lo & Marc Anthony try their best for Kohl's

Using famous people in advertising actually makes a lot of sense. They’re well known, meaning they sit atop a sort of stage or pedestal from which we lesser lights might view them. As a result of being famous or...

Meat Stick Men

Allowing your self-image to be corrupted by others is wrong. It’s hard enough surviving the innumerable indignities a man must endure throughout his life but to end each battle-scarred day chastising the image in...

Dangling Manhoods: What's a guy to do?

At times, modern manhood leaves a little something to be desired. Yes, it’s nice not to have to kill everything we eat or be forced to construct the home you live in (which for my family would be a mis-measured...

Soda Jerks: Why Pepsi drinkers might need an attitude adjustment

   Okay, in the interests of full disclosure I deem it important to note that when it comes to choosing Coke or Pepsi I am definitely a Coca-Cola guy. This means that if asked in any direct way about which...

More Super Bowl XLV – The Ads – Part 2

Well, as the stampede to the Super Bowl ad buffet finally abates, permit me one last pass at some of the remaining dishes on offer. Sure they’ve been sniffed at and picked over already but a buffet just isn’t...

Super Bowl XLV – The Ads – Part I

So, 2011’s Super Sunday saw Wisconsin’s cheese-stuffed Packers emerge victorious over the most impressive steelworker’s union Pennsylvania’s ever seen. It was a game that, while not exactly thrilling in...

Beauty in the Beast? Sex, animals & orange soda: A perfect combo

What is it with Orangina and their bizarro fixation on animals? A few years back I went to town on an ad they had run showcasing a decidedly sex-centric orgy  of animated animals exhibiting some way-too human...

Insuring Fear: Does Freaky Mayhem sell more than Confident Calm?

Fear can make us do some pretty weird things. Back in the 50’s, lots of folks spent thousands of dollars installing fallout shelters in their backyards (which, for the record, I would do in a heartbeat if I...

Movie Time:How Jude Law & Guy Ritchie might class up theatre ads

The other day I was visiting the big city and thought I’d treat myself to a movie. After enduring a line-up that would cause even a Disneyland regular to beg off, I was eventually able to secure the requisite...

The Real Lizard King: Why brand mascots should be CEOs

     I love corporate mascots. They’re friendly, colourful, often plush and always smiling. They give out hugs and treats and absolutely love posing for pictures. To a brand, they’re almost...

Cerveza Igualada

Know first, that even as you read this I am absolutely certain no one actually cares. I expect no tears, no re-dress, not even the slightest of nods from some deep-closeted sympathizer. No, as one of the most...

Bands and Brands: The Michelin man steals Gorillaz song

TV commercials may be the bane of my rainy-day couch plastered existence, but a good theme song can certainly make the medicine go down. A few goodies stand out in the last year or so that leave me wondering: "who sings that song?" and "damn you for successfully engaging me!"...

closeSign in to NowPublic

is reporting from