Gut Instinct More Accurate than Deliberated Decisions

A new study published in the Journal of Consumer Research has found that people who deliberate are less likely to make consistent and accurate decisions.  Those who make snap judgments based on their gut...

Shoppers Head Online for Guilt-Free Spending

Minimalism is the new black as shoppers cut back on luxury purchases and cover up their persistent consumer habits by shopping online, shrouded in the anonymity of the internet.With so many jobs lost in the US...

Mac users feel superior to PC users, new study shows

A new study shows that Mac users feel superior to those who use a PC in just about everything. Their purchases, preferences and habits are different, too. The study calls Mac users "self-centered and conceited",...

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