"Forrester Research highlights the growing importance of bloggers in influencing consumer behavior in a new report advising businesses on How to Connect With Bloggers. Forrester analyst Peter Kim notes that “Marketers no longer dismiss blogs as irrelevant ramblings of...
This is an update to an earlier article about the attempted sale of trade secrets between Coca-Cola and Pepsi."U.S. District Court sentenced an ex-Coke secretary Joya Williams for trying to sell Coca-Cola secrets and sell to Pepsi Cola.
Joya Williams, 42, faced up to 10 years...
This is the executive summary of Forrester Research: Interactive Marketing Channels To Watch In 2007. The bolding is mine. " Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like...
created by matte | 2 years ago | updated 2 years ago 206 views | 0 recommendations | comments
"Google takes a leap of faith
Google (GOOG) shares rose after the Internet search giant announced it was buying YouTube, the popular video-sharing Web site. Google was up more than 1 percent in Europe today. (Bloomberg) The steep price -- $1.65 billion in stock -- was a...
created by alaaron | 3 years ago | updated 3 years ago 590 views | 0 recommendations | 0 comments
"I don’t think I’ve ever been to a conference (or unconference) that was so good before. All the attendee’s really knew their stuff and hence all the presentations were top notch.
I’m very thankful to Ben Metcalfe, Ian Forrester, Paul Hammond and the rest of the...
created by mtippett | 3 years ago 523 views | 0 recommendations | 0 comments
Truemors
