Advertising Industry Projects Massive 2009 Layoffs

How Not To Get Ahead in Advertising..."Ad executives and recruiters expect agencies, which have been cutting in dribs and drabs, to hand out a flurry of pink slips early next year as the ad downturn worsens. The...

Lions Gate Awards $130 Million Media Account to Initiative

"LOS ANGELES (AdAge.com) -- Lions Gate Films, after a three-month search, has handed its $130 million media-buying and -planning account to Interpublic Group of Cos.' Initiative. The business is exiting longtime agency Palisades Media Group, giving the shop its second...

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