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10 Ways Social Media Will Change in 2009
'social media today is a pure mess.' ""Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media...
created by Maireid Sullivan | 48 wks ago | updated 48 wks ago
296 views | 14 recommendations | 8 comments
296 views | 14 recommendations | 8 comments
Who's Tracking You?
Brian Krebs on Computer Security " The cover story for the January 2009 issue of Popular Mechanics magazine is a piece I wrote about ways marketers, or even stalkers, can track people through technologies many of...
created by Maireid Sullivan | 1 year ago | updated 1 year ago
87 views | 0 recommendations | 0 comments
87 views | 0 recommendations | 0 comments
Blogging: Chicks dig it
A new study confirms it - blogging is now a mainstream activity with women."YORK, Pa. (AdAge.com) -- "Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least,...YouTube launches map of where videos are being watched across the world
YouTube announced yesterday it will soon be launching an interesting new feature that will enable video creators to see when and where across the world people are watching their videos. It will essentially map the...Brand Swarming
In Ad Age's yearly review of trends they've identified 'Brand Swarming'. "Marketers will move decidedly in the direction of DDB CEO Chuck Brymer's "swarm theory" -- the notion that people and their opinions...A Vison Of Students Today - Marketers, Please Pay Attention To This Video
NowPublic recently collaborated with Simon Fraser University in an experiment with the students in their TechOne Program. The results were interesting. Here is a video that provides a broader depiction...Advertisers shouldn't forget the boomers
Some obvious but important points about reaching the boomer audience. Evening news producers take heed:"But my point is this: These statistics have pretty much always been true, so it's kind of galling that just now marketers have woken up to boomers' value. "We've...This is what the kids are into
I recently and reluctantly moved out of the 18-35 demographic so my media habits don't count in the latest research but if you want to know what tomorrow's leaders (commercially and culturally) are doing, here is some good data:"YORK, Pa. (AdAge.com) -- They love Apple, shop... Thank You, Come Again: 7-11 becomes Kwik-E-Mart
One of the most ambitious movie promos I've heard of to date. The change isn't permanent, but it's worth pointing out that, when an Australian friend visited me in New York a few years ago, she asked if we...
created by Jordan Yerman | 2 years ago | updated 2 years ago
848 views | 2 recommendations | 2 comments
848 views | 2 recommendations | 2 comments
Paid content providers try free trials
"eMarketer magazine has an interesting article about how pay-for access sites (online content providers) are working out that by providing free stuff, they can cinvert more visitors to their site. "Seven Secrets to Being as Happy as a Hairdresser
"It might surprise you to know that, of all the workers in the world, hairdressers are the happiest. Hairdressers are happier than lawyers, doctors, accountants -- and marketers. "How come?" you ask. "What do they...
created by Leonard Brody | 2 years ago | updated 2 years ago
439 views | 0 recommendations | 1 comment
439 views | 0 recommendations | 1 comment
Gas shortage a symptom of big Ontario problem
"An Ontario refinery fire has left gas stations with dry tanks and higher prices because the province depends too heavily on imported fuel, an independent retail group says. Jane Savage, president of the Canadian...Tivo forces TV advertisers to throw Holy Grail pass for SuperBowl
There's a complex bit of reasoning that goes with this Forbes article on why advertisers are willing to spend a lot of bucks on a 30-second commercial during this Sunday's SuperBowl event in Miami.First of...
created by Snelgrove Bottomly | 2 years ago | updated 2 years ago
733 views | 10 recommendations | 1 comment
733 views | 10 recommendations | 1 comment
More Marketers Stay Mum on Super Bowl Ad Buys
"NEW YORK (AdAge.com) -- It's the country's highest-profile advertising showcase, drawing 90.7 million households who skip the TiVo and stay glued to their screens during the ads.It's an unrivaled venue for sweated-over creative that is endlessly dissected on TV and radio...Of E.coli, Foie Gras, Boomer Bellies, And 'Gastroporn' - 2007 :: MAXINE
"Oh, and did we happen to mention "reverse-dieting", Izakayas, mangosteen, and "fatty acid profile"? It is never easy to predict trends in our cultural experience, especially when it comes to the gastronomic...
created by Edmund Jenks | 3 years ago | updated 2 years ago
524 views | 0 recommendations | 0 comments
524 views | 0 recommendations | 0 comments
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