As ad spending falls, agencies trim jobs - 145 employees of BBDO Detroit lose...

The dream merchants too are feeling the heat of global economic downturn, as consumers go into a save for the troubles ahead mode and trim their expenses, a direct impact is seen on advertising expenditure and cutting flab in advertising agencies. "NEW YORK: Madison Avenue is...

Advertisers shouldn't forget the boomers

Some obvious but important points about reaching the boomer audience.  Evening news producers take heed:"But my point is this: These statistics have pretty much always been true, so it's kind of galling that just now marketers have woken up to boomers' value. "We've...

Polo Ralph Lauren adds twist to window shopping

"Polo Ralph Lauren Corp. is taking impulse shopping one step farther with technology that allows passersby to purchase clothing they see in the windows of one of its New York stores by tapping on the glass. Projected on the window of the Ralph Lauren Madison Avenue store is a...

Study of Word of Mouth Advertising

" Ron over at Buzzoodle has a link to an interesting - no, fascinating - study of word of mouth (WOM) advertising. You can link directly to the PDF report, produced by BoldMouth , by clicking here . You...

People Powered Advertising

I just got this in my inbox from Ad Age: "ASSESSING CONSUMER-CREATED TV AD POTENTIALBe Part of the News:VOTE IN THE AD AGE WEEKLY ONLINE POLL> BACKGROUND: Until very recently, consumer-created ads have been little > more than bad jokes -- things used occasionally...