"DUNKARIZED" is a Slam Dunk for the Sneaker Companies

February 7, 2012- The basketball sneaker companies are always looking for the next new wave or basketball prodigy to endorse it's brand.  In 1984 Michael Jordan came along and took Nike to another level and...

Ice to Eskimos: Nike plans to make life fun

Ice to Eskimos. Way back when, that was the saying. If you were so good at sales that you could sell anything, you were said to be able to sell “ice to Eskimos.” Now, before I go any further, I do have to...

Jordan Retro 11 Concord-Where To Buy Retro Jordan Concords Online

Sneaker fans everywhere are rejoicing at the release of the new Nike Air Jordan 11 Retro Concords sneakers. Fans of the Jordan brand have flooded shopping centers to get their hands on a pair of the Jordan 11 Retro Concords. The Jordan 11 Concords apparently hasn't been...

Dream On: Shoes for the FutureBoy thanks to Marty McFly

I can still remember like it was yesterday. 1980’s me, sitting at the local Paramount as Back to the Future unspooled (that’s what movies did then...only some do now). My eyes were wide the entire time as the...

Sneaker Giants Nike & Adidas New Link to the Dunkadelic(s) Term

July 29, 2011- Global sneaker giants Nike & Adidas are in a constant battle for the best NBA players to endorse their products. The Dunkadelic terminology has a unique link to the brand names...

New Balance Jumps on the Sports Apparel "Dunkadelic" Bandwagon

July 27, 2011- Yesterday it was reported that Adidas, Nike, and the Jordan Brand used the "Dunkadelic" terminology to further promote their products by using the basketball/hip-hop popular cultural term. New...

Adidas, Nike, & Jordan Brand are in a "Dunkadelic State of Mind"

July 26, 2011- For the first-time in the competitive world of the basketball sneaker apparel business the world's top 3 basketball sneaker companies Adidas, Nike, and the Jordan Brand have used the...

Nike: How Michael Jordan Built a Brand

Celebrity endorsements have been a crucial part of big brand marketing plans all over the world for decades and decades. There have been many big successes as well as many failures in marketing campaigns using celebrity endorsements. Some of the most notable successes include...

LeBron James New Nike Commercial: LBJ "What Should I Do? video

LeBron James "What Should I Do?" Nike Commercial: Featuring Don Johnson From Miami Vice, (video) Nike is taking an interesting approach in their new LeBron James Commercial, as LeBron James poses the rhetorical...

The Kicking of Ass: When sneakers stopped caring about sports

Everybody knows that Nike is all about doing “it.” Now, over the years they’ve tweaked at their message relentlessly but “Just do it” is as ingrained in the Nike culture as the Happy Meal is at...

Tiger and Earl Woods: The New Nike Ad

My father died on Saturday June 20th, 2009 (the day before Father's Day) at about 2:17am. I did not have a chance to see him, or say goodbye. And to this day, and for many others, it breaks my heart. I've made a...

Tiger Woods Holds First Post Sex Scandal Press Conference Feb 19

The PGA has announced that Tiger Woods will hold a press conference on Friday, February 19th at 11am EST.  The number-one ranked golfer, according to the PGA Tour website, will be speaking to "friends,...

Nike iPhone App: True City Uses Crowdsourced Info For City Guide

Nike is delving into the world of mobile marketing with their very own iPhone app - True City. This iPhone app is aimed at creating a tiered kind of travel or city guide for six prominent European cities. The...

Starbucks joins list of supporters of Referendum 71

Starbucks joins a list of supporters of Referendum 71 that include Microsoft, Boeing, and Nike. "Seattle-based caffeine cartel Starbucks gave its blessing this week to approve Referendum 71, thereby recognizing...

Nike Human Race 2009 Open For Registration

The 2009 Nike Human Race is back for its second year. The event will be taking place on October 24th worldwide and online registration is now open. What is the Nike Human Race? Basically it is a multi-city event...

closeSign in to NowPublic

is reporting from