Omnicom - recently published headlines NowPublic

Advertising Industry Projects Massive 2009 Layoffs

How Not To Get Ahead in Advertising..."Ad executives and recruiters expect agencies, which have been cutting in dribs and drabs, to hand out a flurry of pink slips early next year as the ad downturn worsens. The...

created by Jarrett Martineau | 3 years ago | updated 3 years ago
740 views | 5 recommendations | 1 comment

Jarrett Martineau

NBC Universal To Create Programs Around Products

This kind of product placement is a long way from having a strategically-placed can of Coke on a kitchen table in a sitcom.This is the kind of product placement where the can of Coke is the star of its own sitcom....

created by Jarrett Martineau | 3 years ago | updated 3 years ago
281 views | 0 recommendations | 0 comments

Research Details the Impact of Blogs on MSM Journalism

Blogs speed up the news cycle and influence the tone and editorial direction of stories according to a survey of US journalists conducted by Brodeur. The study notes that "“It appears that reporters are using blogs more for ethnographic research than they are for...

created by biverson | 4 years ago
789 views | 0 recommendations | 0 comments

Where's the Money Moving? Out of Media

"CHICAGO (AdAge.com) -- U.S. ad spending -- at least the measured kind -- fell 0.3% in the January-to-March period, the first down quarter since the ad recovery began in 2002. But a drop in reported ad spending does not mean a drop in marketing spending. That's because what...