Google Enters TV Ad Sales Market With EchoStar

Google Inc. (GOOG) has struck its first major deal to enter the television advertising business with U.S. satellite TV operator EchoStar, a move that promises to upset the cozy way TV ad impact has been measured.EchoStar Communications Corp. (DISH) and Google on Monday said...

Google Busts Out a New Ad Trick

e're all familiar with John Wanamaker's famous lament: "I know half of all my advertising dollars are wasted, but I don't know which half." The problem is that it's nearly impossible to know which advertising agencies, channels, or individual ads are responsible for...

Foviance Launches Web 2.0 Compliant Analytics Tool - Posted by Michael Fomkin

"Next-generation online behavioural analysis software that measures user interaction with Web 2.0 through to traditional offline channels .                 Foviance, the expert in online experience management, has set a marker...

The E-Mail Marketing Boost

Marketing campaigns can be time consuming and costly. So how can you boost your chances of a positive ROI? Add e-mail marketing to the mix.Think about how you acquire new customers and attract new business. Do you purchase newspaper, Yellow Pages, or other print...

Five Proven Ways to Waste Money With Pay-per-Click Advertising

Pay-per-click (PPC) advertising is the biggest lead-generation breakthrough to come about in a long time. For small and midsize companies, in particular—and thanks to its ability to narrowly target prospects, tightly manage spending, and precisely measure...

Databazaar finds a way to get more orders out of Google AdWords

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