"DUNKARIZED" is a Slam Dunk for the Sneaker Companies

February 7, 2012- The basketball sneaker companies are always looking for the next new wave or basketball prodigy to endorse it's brand.  In 1984 Michael Jordan came along and took Nike to another level and...

The Kicking of Ass: When sneakers stopped caring about sports

Everybody knows that Nike is all about doing “it.” Now, over the years they’ve tweaked at their message relentlessly but “Just do it” is as ingrained in the Nike culture as the Happy Meal is at...

Iverson, Chosen One of The "Dunkadelic-Era" In America, 1984-2009

Allen "The Answer" Iverson the bad-boy from Newport News, the "Tupac of the NBA", the tattoo thug that blings, the pratice, practice, practice, and did I say practice basketball superstar. He's been branded...

Reebok Hockey Website Flooded by Fans Looking for Lost Logo

Reebok Hockey's Lost Logo Challenge, which took place during the NHL's Winter Classic, was a hit, perhaps too huge a hit as Reebok Hockey's website appeared to be down.  The contest asked fans watching this...

It'll cost mucho dinero for Chad Ocho Cinco to switch jerseys

This story gets stranger and stranger. First of all, I have no idea why someone would change his perfectly good name from Johnson to Ocho Cinco (I wonder what his family thinks about this). I know Chad Johnson...

Beijing Olympics : Adidas and Reebok copy ads

On my walk to work in Xuhiu district of Shanghai and with just 10 days to run to the opening of the Olympics a remarkable display of Corporate Power dominates the skyline at the metropolitan Grand Gateway...

Jamaican Sprinter Captures Coveted 100m Record

Millions of Jamaicans worldwide bellowed cries of joy on Saturday night, when 21 year old Jamaican sprinter Usain Bolt, shocked the world by ripping apart the world 100 meter dash record, Previously held by...

Freaky Sneaks for Geeks... and Everyone else

I somehow feel more whole now, with the ability reconcile a lust for design and sport. Previously I had to be content drooling over Cervelo's bikes (the new white R3 particularly) and various bits of sailing gear....

Reebok Suspends Vick Jersey Sales

As the media frenzy surrounding the dog-fighting allegations against Atlanta Falcons quarterback Michael Vick continues, Reebok is distancing itself from the embattled star."Athletic apparel maker Reebok said on Friday it is suspending sales of jerseys of National Football...

So what is your favourite colour

"I was talking about some changes we have seen the past few years. I remember the only colours in sports shoes I would wear was blue, black, white and grey. White coloured shoes and chappals were strictly meant...

Atomic Bombs Follow Flying Penises in Virtual Terrorist Bombing

The Second Life Terror Attacks continue to make waves:"Proof positive people have way too much time on their hands, last week, the virtual stores of American Apparel and Reebok has suffered a terrorist attack...

Terrorism is Temporary in Second Life!

A few days ago, the most popular virtual world, Second Life experienced their most publicized "Terror Attack".  A reporter from NowPublic has provided the official story earlier today.  The in-world...

Walk on alone

" Same shoes as posted yesterday. As you can see these are placed quite neatly there. Maybe these are discarded or maybe these belong to one of the security guard of our society."

Walk on alone

" I am not sure if these shoes were discarded because they were kept alongside a bicycle and not just thrown. If these are still in use that I have to say that these are really unfortunate as they are way beyond...

From its grey-flannel grave, IBM discovers Second Life, Web 2.0, and virtuosity

This is an extremely interesting article - really, a manifesto calling for an "Open Source Second Life".  Its author, Glynn Moody, includes the musings of I rving Wladawsky-Berger, vice president of technology strategy and innovation at IBM."We see this people-centric...

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