atendimento - Poder dos Consumidores Brasil

Este artigo de Gisely Martins no âmbito do crm, da activação de marcas e do marketing em geral, analisa as mudanças que estão a ocorrer no sector do varejo/retalho em função do crescimento do poder dos consumidores, que cada...

clientes - clients - crm - Market share - Segmentação - Brasil

Porquê segmentar clientes? Se os clientes são diferenciados, faz sentido estar a dispor por categorias ou camadas (histórico de antiguidade, financeira, relação, potencial...)? Qual o potencial de cada cliente? A quem dedicar maior...

crm training - Curso CRM - Pós Graduação no IADE

Compreensão e domínio das principais etapas dos processos relacionais – que resultam em acções de customização, up-selling, cross-selling, up-grading, e redução de custos operacionais - e das...

crm strategy - Human factor on crm

The article of Gavin Eccles, published yesterday, points to the model of Corporate University like a model of management of integration of Human Resources and Innovation for the enterprises that bet on this strategic direction of his development.

cliente - client - crm - O factor humano Brasil

Falar do CRM do ponto de vista do factor humano é a abordagem exposta aqui por Daniela Furusawa, consultora da Peppers & Rogers Group. Para além da solução tecnológica, apontar o CRM como factor estratégico de negócios,...

crm training - Outline of the Approach

To learn to do the way in the solitude, to learn with the own mistakes and the induced ones for the extern and internal pressures is common in the entrepreneurs and portuguese businessmen. Gavin Eccles draws a distance with the characteristics of an annual cycle, the course...

crm marketing - Managing key clients

All the experience of Gavin was acquired in terms of companies of acting to the global scale and for which there is basic the service of clients, the treatment of the claim or the information. "Where we focus attention?", ask him. The consultancy for you been...

crm - What we do...to be relevant for the customer

What we do ... to be RELEVANT for the CUSTOMER?Gavin Eccles uses his know how like adviser and boards in this article his surplus value in the implementation of the system of CRM, whose happy end turns in the relevant proposals for the clients, to manage the data for a...