For the dog that has everything: Botox and a massage

One area of the economy that has escaped recession is pet care. Despite the credit crunch, it's booming. According to the New York Times, American consumers spent $49bn (£25bn) on pet products and services last year, up $11.5bn from 2003, with health care and cosmetic...

Retire Retirement? Another 30 Years of Work at 50 plus?

I am not sure, I can square my life or rather the next 30 years of it with the idea of a 'new career'...Working until I am 81 plus does not sound that exciting to me at least if I was to frame it in the traditional definition of work.I do not see myself retiring anytime...

Advertisers shouldn't forget the boomers

Some obvious but important points about reaching the boomer audience.  Evening news producers take heed:"But my point is this: These statistics have pretty much always been true, so it's kind of galling that just now marketers have woken up to boomers' value. "We've...

SMS reminders for Boomers reaching the "CRS" Age

Ever heard the one about CRS (can't remember sh*t) that circulates around folks who are turning 40, 50, 60, etc? CRS becomes a "syndrome" for the Boomers who age gracefully crowd. Now those same folks who previously shunned SMS text messaging, are beginning to see SMS in a...

Boomers on vacation take holiday from sex

"Boomers on vacation take holiday from sex Shannon Proudfoot, CanWest News Service Published: Thursday, August 02, 2007 Sunscreen and cameras will be stuffed into the suitcase but massage oil and lingerie are likely to be left behind when Canadian baby boomers go on vacation,...

Online Marketing and Just Over 50 and not Dead Yet...Utter Neglect?

Continuing my musings regarding online marketing and its misconceptions with early boomers, a case in mind would be 'Control' the Ian-Curtis (Joy Division) movie, poetry and books in general would be another. The excellent presentation by Heather Luttrell of Indieclick at...

Number of drug-addicted seniors to surge as boomers retire

"Mavis Becker was a little early to the psychedelic Sixties. In the mid-Fifties, at the tender age of 14, she started smoking pot. Within a decade, most of her friends were taking Timothy Leary's advice to turn on, tune in and toke up. Not much has changed since. Ms. Becker...

Chickenpox and Music...The AARP Way

Over 50 does not mean 'fossil' or 'dinosaur'. I am not sure that those responsible for launching this 'AARP' music did their homework first. Tony and Ray are fine but what about Lou Reed, David Bowie, Peter Gabriel, Kronos Quartet, LCD Soundsystem to...

In your fifties and not too old to rock'n roll

Is being 50 the new 35? Still being opened to new ideas, having an open and active mind yet wanting to balance work and play.

Common Sense of The Common People

"90 per cent of Canadians don't think they're wealthy, survey finds Well the majority ain't that's true, but 10% of these folks are lying to themselves if not to pollsters. But despite all the whooping over the boom in capitalism from the boys on Bay Street...