crm oxygen online

In the middle of a revolution as that of our days, between the communication of media in change and the preparation of contents for the persons, the Trendwatching presents the report for 2007, in an extended vision of the consumption, of the persons and communities.

crm relashionship costs

The companies who already had passed for a process of certification of quality, as strategical option to improve its competitive position, had tried an additional one of “quality costs”, resultants of the improvements to introduce in the processes or procedures....

CRM - claim customer

It likes what it does not want to hear on the mark or product? The customer gives a chance to it.Consumers define what it is focus in the customer. The business men speak very on the importance of the focus in the customer, but rare they ask what this means. In accordance...

crm marketing strategy

Robert Kaplan, teacher of the Harvard Business School and creator, at the side David Norton, of the established Balanced Scorecard, strategic essential tool, was present in the Expomanagement 2006, S.Paulo-Brasil, where his intervention was of what it created more expectations.

Google Search Appliance

A gigante de buscas Google lançou na semana passada, no mercado brasileiro, sua linha de dispositivos de busca dedicada para empresas.

crm training - curso pós-graduação crm

Esta semana terminam as inscrições para o curso de pós-graduação de CRM.

crm video - gestão clientes

Caso pudéssemos de facto recompensar e premiar o atendimento exemplar, faríamos como este cliente?

crm concept - ccs concept

Voltando ao livro de Reicheld já aqui apresentado em resumo sobre o Net Promoter Score, “The Loyalty Effect”, apresenta o conceito de CCS, Customer Centered Service, cuja principal relevância é apontar a focagem da empresa no cliente por forma...

balanced scorecard - Brasil

Grandes nomes da gestão executiva estarão no Brasil na próxima semana, mais propriamente em S.Paulo para aquele que é considerado um dos eventos mais significativos na área da gestão, liderança e marketing e que vai merecer a...

personalization products consumer

A new relative concept to the consumers was launched to explain the type of relation of the demanded personalization, experience and the add value for his way of life.

business intelligence

Um dos maiores especialistas de business intelligence, Howard Dresner, Chief Strategy Officer (CSO) da Hyperion, esteve no Brasil para discutir e apresentar na área de soluções de análise e de gestão de performance, abordando o avanço...

crm training- Curso Avançado CRM

Está decorrer o período de inscrições para o Curso de CRM - Estratégias, Processos, e Programas de Retenção e Fidelização terá lugar nas Instalações do IADE, a partir de Novembro do corrente,...

Edelman - Technorati Survey

The discussion for virtual world around the bloggs on the Top 10 or 100 more of each country, it reveals the importance what the subject assumes for you same and, still more, if we will take into account the relative data to his global reality.

Technorati - Edelman

The Blogger survey 2005 - Analysis show the survey charts, free-form answers, geographic data and language data.

Edelman-Wal-Mart

The recent controversy between the Edelman and the Wal-Mart wakes the passion between the blogg community, due to the fact of that PR company to have effectuated a study on a campaign of the chain of supermarkets for the families, when Internet was based on the channel with...