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Coca Cola Send Aussies On Urban Treasure Hunt For Pump Brand
Today Coca Cola's PUMP water brand launched an interactive Urban Treasure Hunt in Sydney, Melbourne and Brisbane as a part of it's Amazing Race marketing campaign. The hunt will run for twelve weeks to coincide with the Amazing Race Australia season on Chanel 7. Utilizing the...
New Yorkers travel 200 miles in mobile marketing hunt campaign!
As location-based mobile marketing apps such as Foursquare, Gowalla and Booya gain more and more traction (and investment dollars) the real potential of the humble smart phone as a marketing tool becomes more and... The Treasure Hunt Reinvented
After an explosive first month on the iTunes App Store with over 50,000 downloads, a feature by Apple, a top 100 ranking and thousands of dollars worth of prizes claimed, the marketing machine at DreamWalk has... 
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