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Psychographics of Social Networkers revealed
From Socially Isolated to Stay-at-home Moms, to Upscale Grays, this is a quick and interesting read about how advertisers are waking and making sense of social networking as a potential way to snag customers."Simmons Research, an Experian company, has chronicled the...Happy spamiversary! Spam reaches 30
"Thirty years ago next week, Gary Thuerk, a marketer at the now-defunct computer firm Digital Equipment Corporation, sent an email to 393 users of Arpanet, the US government-run computer network that eventually...2008 and the future of viral campaigns
"a valuable thing to realize as we’re just getting ready to send out our Social Marketer Executive Survey, where we’ll get a great understanding of just how many marketers are still trying for instant word of...This is the truth about moneymaking ebooks and guides.
"So, what is the truth about money making ebooks and guides? * They're often written by ghostwriters, and not all of those hired hands know a damned thing of value. * They're oversold like crazy with bad-ass sales letters that leave you itching to drop some cash. ...Can a giveaway increase sales?
So I’m going to steal an idea. Well, slingshot off it hopefully. his was initiated (I don’t dare say invented) by Hugh at Gapingvoid for a wine client of his and well, I thought I might give it a go. I thought...Mobile marketing best way to reach audiences
The Mobile Marketing in the News blog has this interesting report from the Mobile Marketing Forum in the USA. In some ways use of mobile in the USA is behind Australia but in other ways it is ahead. Considering Australia (and most of the world) had a several year head start...Why All journalists Should Blog
This article is titled Why all marketers should blog, but I think it applies to journalists, and in fact anyone who would presume to be in the "communication business." I haven't written down my personal observations from blogging but when I do talks, I say the same things....Why All journalists Should Blog
This article is titled Why all marketers should blog, but I think it applies to journalists, and in fact anyone who would presume to be in the "communication business." I haven't written down my personal observations from blogging but when I do talks, I say the same things....Zune promoter arrested at SXSW
Well, at least this didn't happen in Boston, where the police would have surely shut down the entirety of the festival in order to diffuse these poster "bombs." "Now that South By Southwest Interactive is coming...Using SMS as a Motivation Tool
SMS has many uses and in business it can be used to communicate, one-on-one with staff.See how companies are using SMS to motivate sales representatives by running an internal competition.Paris - a city unplugged from the internet
Internet access in Paris? Generally I found internet access hard to find anywhere in Paris (or anywhere in France and England for that matter).WiFi and internet cafes are not the solution...New mobile barcode ticketing service allows smaller events to compete
A new mobile phone ticketing service launched this week means organisers of smaller events will now be able to offer an effective paperless ticketing system using barcodes send to their cell phone.Banned in the Big Apple: Illegal Outdoor Ad Displays
"NEW YORK (AdAge.com) -- New York is a marketer's playground, every wall an opportunity, its buildings seemingly knit together by a patchwork of advertisers' efforts to reach its influencer inhabitants. Not...NowPublic on Facebook
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