crm - human factor: strategy for the way forward

The last few years have seen phenomenal growth of businesses developing and implementing a ‘Corporate University’ into their organisation. The reasons cited for this growth is that a corporate university allows an organisation to tailor its people and development...

crm-strategy - A focus on Relationships

To do the way bound for the success of the client and to produce add value for his business makes part of the acting of consultancy of Gavin Eccles. The distance established along with his international experience, helped to develop in the teaching of Marketing, in individual...

crm marketing - Managing key clients

All the experience of Gavin was acquired in terms of companies of acting to the global scale and for which there is basic the service of clients, the treatment of the claim or the information. "Where we focus attention?", ask him. The consultancy for you been...

customer - Approach to increase brand value

What that mean's on CRM philosophy? Gavin Eccles explains the meaning which through this short text, where for the positive aspects of the relation with the client they aim at the approximation to reach the recommendation, more than the recognition of the client, as well as...

Which way our your costumers walking?

Customers aren’t stolen – they walk

Risk management em CRM

Tendo abordado já as questões dos custos do relacionamento com os clientes e os riscos inerentes à decisão de implementação de um sistema de CRM na empresa, importa abordar a questão dos riscos inerentes à gestão...

Gestão da Percepção Brasil

Como é que o seu cliente o entende? Como é que o seu cliente entende a sua mensagem? Como é que o seu cliente percepciona a sua reputação ou da sua marca? O artigo de Claudio Skora reflete sobre esta realidade da gestão da...

Costumer Metrics - Costumer intelligence

The excess of information does not come across necessarily in knowledge. One of the biggest problems of the present in the today world, specially in business way, it is precisely the danger of the infotoxication: the intoxication of information that does not develop...