QR Codes: the Ubiquitous Content Management System

By Sam VakninAuthor of "Malignant Self-love: Narcissism Revisited" QR (Quick Response) codes are graphical barcodes: square black dots arranged in a grid on a white background. Subject to the installation of an app, they can be scanned by devices such as smartphones and ...

As usual, Equinox’s new ad campaign loans controversy

For the third year in a row Equinox gym brought in famed (and controversial) fashion photographer Terry Richardson to shoot it’s ad campaign. If you live in a big city (think New York or Los Angeles), you have probably seen the provocative  images that...

Advertising Through Facial Recognition

Advertisements will be tailored to target audiences more than ever with the push for digital signage.   According to J. Craig Anderson of The Arizona Republic, Avnet, Inc., an electronics distributor, is “hoping to lead the revolution” of commercial signage. He...

Oil Companies Creating Special Packaging for $5-a-Gallon Gas

Houston, Texas -- As gasoline prices ratchet up past the $4-a-gallon mark, the oil industry is preparing a more luxurious way to present its increasingly costly product to consumers. “Think expensive fragrances,...

Fun to be in Sarojni Nagar Market,Mid New Delhi,India

Sarojni Nagar Market  New Delhi,India is placed in midst of New Delhi,planner created, keeping in view of its utility to be joint for middle level officer with daily needs.The fashion robes, branded...

Hipcricket Named “Mobile Service Provider of the Year” by Mobile

The publication, Mobile Marketer, lauded Hipcricket for its ability to deliver measurable value for its many clients—in particular its “notable efforts” with Macy’s Backstage Pass and Le Club Perrier—through cross-channel campaigns across all mobile media,...

Design: Car Image

Design for a car insurance quote website called Better Quotes - www.betterquotes.com.sg

Marketing Basics ~ The 4 P’s Of Marketing

By: Josh Druck 1) Product – Characteristics of your product or service. Does it meet the needs of your customers and provide them with satisfactory results. The Product Strategy includes how your products will be positioned against the competition in the...

Coca Cola Send Aussies On Urban Treasure Hunt For Pump Brand

Today Coca Cola's PUMP water brand launched an interactive Urban Treasure Hunt in Sydney, Melbourne and Brisbane as a part of it's Amazing Race marketing campaign. The hunt will run for twelve weeks to coincide with the Amazing Race Australia season on Chanel 7. Utilizing the...

Promote, promote, promote!

Okay, I've published my books online (one of them also in paperback) and I have done all the other things I've been told to do: website, facebook page, twitter, blogging, mingling on LinkedIn, posting blogs to all...

What’s the Next Social Media Outlet?

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No One Really Wants to be #1 on Google

That’s right, I said it.  No one really wants to be #1 on Google and anyone who thinks this is the end game is not seeing the bigger picture.  Businesses want to be #1 on Google because they associate increased revenue to being #1 on Google.  So what if...

Kenyan Products a Global Success Story

The East African nation of Kenya has become synonymous with high-quality agricultural products, and offers lessons for other countries across the South. The country has been able to combine innovation in new...

Avast Me Hearties! Shiver Me Frosters Final Pirates Win Jackpot

Ultimate giveaway sees contestants haul over $100,000 of spectacular loot from Mac’s The last remaining pirates have divided the spoils of Mac’s Shiver Me Frosters competition, walking the plank with a Mazda 3...

West African Chocolate Success Story

A Ghanaian chocolate company has become a big success in the United Kingdom and shown how it is possible to develop and market a high-quality product grown in West Africa. While the chocolate bars are ...

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